Peugeot’s Unveils New Logo21 April 2021
Peugeot’s New Logo
This March, Peugeot unveiled its first new logo in ten years: a huge step for the marque, which has been producing innovation in the motoring industry for over 200 years. The new logo is set to mark the next steps in Peugeot’s brand progression, introducing a new era of fuel-efficiency and eco-progressive vehicles.
Peugeot is not one to update their logo lightly. In fact, this latest change will be only the 16th time the historic marque has changed their logo since 1810, when they were founded. The new logo juxtaposes an updated, contemporary typeface with a shield-shaped coat-of-arms border that references their rich history, and a minimalist version of the classic Peugeot lion.
‘Lions of Our Time’
The launch campaign for the new logo, titled ‘Lions of Our Time’, marks another historic moment for the manufacturer as it’s Peugeot’s first brand campaign in 10 years.
Peugeot has created ‘Lions of Our Time’ as a reflection on how living in the moment, and how precious time is to everyone living a busy modern life. Peugeot believes that its clean, modern business model, stream-lined customer service and efficient and innovative new technologies will be a time and money-saving option for many drivers and could help you make the most of what truly matters and save time for the things you love.
To follow up the unveiling of its new logo and updated brand, Peugeot will be releasing an extensive new lifestyle collection. Products in the collection will range from stationery and electronics through to clothing and leather goods. You can read more about the ‘Lions of Our Time’ campaign, and the upcoming vehicle range, here on Peugeot’s website.
New Branding, New Phase
Peugeot’s first vehicle to feature their brand-new logo will be the new 308, a compact hatchback that is also being offered as an electric hybrid. The New 308 will be available to order later in 2021.
The new range also features an exciting new cross-section of hybrid and fully electric vehicles, including electric models of the classic Peugeot 208 and 2008. We will keep our eyes peeled for release dates on these.