“The Polestar Precept is a declaration - a vision, if you like - of what we stand for and what makes the Polestar brand relevant,” – Thomas Ingenlath, CEO of Polestar.

Precept Rear

At the Geneva International Motor Show two years ago, Volvo premiered Polestar as a separate brand of electrified luxury vehicles, launching it with the innovative Polestar 1. Since then, the brand has introduced the Polestar 2 saloon and hinted at an upcoming Polestar 3 SUV.

To showcase what consumers can expect from this luxury electric carmaker in the future, the brand is taking the wraps off the Polestar Precept concept at the 2020 Geneva Motor Show.

“Precept is a declaration, a vision of what Polestar stands for and what makes the brand relevant,” said Thomas Ingenlath, CEO of Polestar. “The car is a response to the clear challenges our society and industry face. This is not a dream of a distant future, Polestar Precept previews future vehicles and shows how we will apply innovation to minimise our environmental impact,” Ingenlath added.

Polestar Precept

The fully-electric Polestar Precept is a four-door saloon, sporting a sleek grand tourer silhouette, further emphasised by its 120-inch wheelbase. The glass roof stretches from the top of the windshield to the rear boot lid and the length of the Precept provides space for a large battery pack as well as expansive rear seating.

Precept Glass Roof and Rear Seats

In keeping with Polestar’s sustainability goals, the interior of the Precept uses new materials designed to lower the vehicle’s environmental impact. Interior panels and seatbacks are created from flax-based composites, which not only provide up to 80% reduction in plastic waste, they also offer a 50% weight savings over more commonly-used materials.

Polestar Seats

Instead of using typical leather for its seat surfaces, the Precept’s seats are made from a 3D-knitted material from recycled PET bottles, while the bolsters and head restraints are made from recycled cork vinyl. The carpeting is created from reclaimed fishing nets. Polestar sees these sustainable materials as the future of luxury vehicle interiors.

Precept Dashboard

The Precept’s infotainment system is powered by Google’s Android operating system, taking advantage of Polestar’s close relationship with Google. The centrepiece of this system is a 15-inch portrait touchscreen display that complements the 12.5-inch driver display. The Android system is designed to provide high levels of seamless personalisation.

Polestar Precept Dash

“Polestar Precept’s aesthetics are rooted in cutting-edge technology rather than looking back in time at historical, automotive references,” said Maximilian Missoni, Polestar Head of Design. “At Polestar, we see technology as an enabler, as a tool to solve our society’s problems and we translated this attitude into a new set of design principles,” he said.

Precept Front

As a fully-electric vehicle there is no need for airflow through a front grille to cool a hot-running internal-combustion engine, so the Precept uses this space for what the company refers to as the ‘Polestar SmartZone’. Behind a transparent panel sit two radar sensors and a high-definition camera, providing data to the safety and driver-assistance systems. Flanking this ‘grille’ is the latest evolution of the iconic Thor’s Hammer headlights. At the rear is a light bar spanning the full width of the car.

To further improve the capability of the Polestar driver-assistance systems, the Precept is fitted with a LIDAR (Light, Detection and Ranging) pod on the roof, providing the vehicle (and driver) with optimal visibility.

Polestar Rear

Cutting edge aerodynamics is extremely important for improving the overall efficiency and range of an electric vehicle. To this end, the Polestar Precept concept features an integrated front wing placed above the SmartZone, which is designed to accelerate airflow over the long hood and improve efficiency. The trailing edges of the rear quarter panels and boot lid create an aero wing, further aiding aerodynamics. Small, side-mounted cameras replace conventional side mirrors.

Although we don’t expect the Polestar Precept concept to go into production as is, it certainly indicates key design and styling elements that could appear on future Polestar models. Missoni added that “the combination of sustainable materials and high-tech smart systems opens an entirely new chapter of avant-garde luxury design and shows where Polestar is heading.”

We look forward to seeing Polestar’s future.