Big news from us here at Leasing Options, we’re absolutely thrilled to announce that we’ve become the Official Sponsor of darts on Sky Sports!

From February 2026 through to January 2027, you’ll be seeing the Leasing Options name right at the heart of one of the UK’s most exciting and fast-growing sports. Whether you’re watching on TV, streaming on Sky Go, catching highlights on demand, or following along in your local pub, we’ll be there with you.

Why Darts? Why Now?

Darts has gone from a pub favourite to a mainstream phenomenon, and we think that’s pretty special. The sport is growing at a remarkable pace, with record TV audiences, packed arenas and a hugely passionate online community. Sky Sports is investing heavily to take darts even further, and we wanted to be part of that journey.

As a family business, we know what it means to build something from the ground up with real passion and commitment and that’s exactly the spirit we see in darts right now.

Where You’ll See Us

This is a big partnership, and you’ll be seeing Leasing Options across all of Sky Sports’ darts coverage, including Sky Sports Darts on TV, on-demand and we're also the official sponsor of the Love The Darts podcast. 

You'll also see us across all of Skys social channels including Youtube. 

A Big Step for a Family Business

Our COO Mike Thompson put it best: “This is a significant moment for Leasing Options and a partnership we are genuinely proud of. As a family business, this is a big step for us, and we are really looking forward to the next 12 months. Over the past year, we’ve been working hard to grow our brand and understand what matters most to our customers. The feedback has been brilliant, and this sponsorship is the next step in bringing Leasing Options to an even bigger audience, while staying true to the values that have always driven us."

Karin Seymour, director of client and marketing at Sky Media, added "Darts is one of the fastest growing sports on Sky, and continues to go from strength to strength. We see an increasingly diverse and engaged fan base, driving record TV viewership and online engagement. Our new partnership with Leasing Options allows them to connect with this new wave of fans and be at the heart of all Darts conversation.

Justin Moorhouse is Back — with a Darts Twist

You may already know comedian Justin Moorhouse from our recent TV advertising and the good news is he’s not going anywhere. As part of our darts campaign, Justin will be making a series of guest appearances across our launch and ongoing content. We think you’re going to enjoy it.

What This Means for You

First and foremost, this changes nothing about our commitment to giving you the best possible car leasing experience. We’re still the same team, with the same focus on making leasing simple, transparent and stress-free for every customer.

Thanks for being part of the Leasing Options journey. Here’s to a fantastic year of darts and leasing.