HONDA scoops three Red Dot design awards31 March 2020
The Honda e all-electric city car has been awarded the ‘Red Dot: Best of the Best 2020’ award for its ground-breaking product design.
The all-new Honda e also received recognition in the ‘Smart product’ category, along with Honda’s all-new CBR1000RR-R Fireblade SP. This accolade for ‘outstanding design’ is the latest award to highlight Honda's commitment to creating products that are designed without compromise.
The annual Red Dot awards each spring honour excellence across product, brand and communication design from international businesses, with winning products showcased in the Red Dot Design Museum at the historical Design Zentrum Nordrhein Westfalen in Essen, Germany. The winning products are decided by a judging panel comprised of 40 international experts who test, evaluate and discuss each entry.
“These prestigious awards place a spotlight on Honda’s visionary and talented designers,” Honda e, Executive Creative Director, Makoto Iwaki commented. “As one of the most exceptional examples of contemporary car design in recent years, the Honda e is fully deserving of its ‘Best of the Best’ accolade.”
Honda e is the latest arrival in Honda’s electrified line-up, providing a fully-electric driving experience for future urban environments. From the signature front and rear LED lights, set in unique black, concave panels, to the stylish glass charging port cover, clean surfaces and flush features that optimise aerodynamic efficiency and refinement, the Honda e reimagines the identity of a small Honda for the next era of urban mobility.
Honda has a long history of success in the automotive section of the Red Dot awards, among the most prestigious and sought-after awards in the world. Other recent successes include the Honda S2000 in 2001 and Civic in 2006 for ‘Red Dot: Best of the Best’ and European Accord Tourer in 2008 and Insight in 2009 for ‘Red Dot’.