CITROEN: Electric offensive launched on LCV range04 November 2019
A pioneer in Light Commercial Vehicles, Citroen is currently the sixth best-selling brand in Europe with 9.2% market share for the first half of 2019.
Citroen is the sixth best-selling LCV manufacturer in Europe with a market share of 9.2%, following strong performance from the key Citroen LCV models, Berlingo Van, Relay and Dispatch.
In the UK, the story has been equally impressive with Citroen enjoying above market growth of 9.8% in the nine months to the end of September 2019, against a UK LCV/HCV market that has grown 4% in the same period.
Powering the energy transition and inspired by a new purpose, the brand is preparing to launch a major electrification offensive across its commercial range. Already present in very targeted markets with Berlingo Electric and the forthcoming launch of Relay Electric (beginning of 2020), the brand plans to extend its electric offering for business customers with a range of 100% electric compact vans by 2021.
This Citroen LCV range will follow the Groupe PSA electrification strategy, whereby all vehicles in its range will feature an electrified derivative in addition to petrol and diesel combustion engines. This strategy has been devised to give consumers the flexibility to choose their desired model and then the powertrain most relevant to them.
Within two years the brand will offer Groupe PSA’s expert knowledge in terms of a 100% electric offering, by providing all-electric versions of Dispatch (launch in 2020) and a Berlingo van (by 2021). These two new models will join the forthcoming Relay Electric due to launch at the beginning of 2020. This electrification will concern not only the light commercial vehicles but also passenger vehicles.