If you’ve looked at the new car market recently, you might have noticed a new name appearing on forecourts and leasing sites — Chery. It’s one of China’s biggest car manufacturers and is now making a bold entrance into the UK. The company’s aim is simple - to offer eye-catching, well-equipped SUVs that cost less than many of their established rivals.
Why Chery's UK Launch Matters for Lease Customers
Chery has arrived in Britain through its two sub-brands, Omoda and Jaecoo, both focused on style, technology and value. Over the past few months, it has launched several models, including the Tiggo 7 and Tiggo 8, while setting up new dealerships and a support network across the country. The company isn’t taking small steps either — it’s already considering building a second factory in the UK, a move that shows its serious long-term commitment to the British market.
What Sets Chery Apart From the Competition
What makes Chery stand out is its approach. Rather than competing purely on low prices, it’s offering high levels of equipment, long warranties and modern hybrid technology that appeal to both families and business users. For example, the Tiggo 7 plug-in hybrid can travel around 50 miles on electric power alone, making it perfect for short commutes while keeping fuel costs down.
The cars feel well made, look modern and offer a level of comfort that rivals more expensive European brands. The interiors use good-quality materials, and the technology feels up to date — especially the large touchscreens, smartphone integration and driver assistance features.
There’s also growing attention around the brand’s value proposition. Chery’s pricing strategy puts its models directly against popular options like the MG HS and Hyundai Tucson, but with more standard features and a seven-year, 100,000-mile warranty. For both personal and business leasing, that combination of affordability and peace of mind is already turning heads.
Chery's Growth Plans for the UK Market
Of course, as with any new manufacturer, Chery faces challenges. Awareness in the UK is still low, and many drivers are unfamiliar with the brand name. Reliability, servicing and spare parts will take time to prove themselves, and some buyers remain cautious about choosing a relatively new player. But the company’s confidence and investment suggest it plans to be here for the long haul.
Chery’s future plans for the UK include expanding its range, growing its dealer network and potentially building vehicles locally to support demand. More hybrid and electric models are expected to follow, which could make Chery a strong contender as the UK moves further towards cleaner, low-emission transport.
The Bottom Line: Why Chery Deserves Your Attention
In just a short time, Chery has managed to make a real impact on the UK car scene. Its combination of design, technology and strong value offers genuine competition to long-established manufacturers. For leasing customers, that means more choice, more equipment for the money, and another reason to explore what’s new.
Chery may be a newcomer to the UK, but it’s already showing the confidence, capability and ambition of a brand determined to stay.
Ready to explore Chery lease deals? With competitive pricing, premium technology and industry-leading warranties, now's the perfect time to discover why so many drivers are switching to Chery.
Frequently Asked Questions
Is Chery a reliable brand?
Yes, Chery is one of China's largest car manufacturers with a strong track record. The UK range comes with a 7-year, 100,000-mile warranty, providing additional reassurance.
How do Chery lease deals compare to competitors?
Chery offers more standard features and technology than similarly-priced competitors like MG HS and Hyundai Tucson, plus an extended warranty period that provides exceptional value for lease customers.
What hybrid technology does the Tiggo 7 offer?
The Tiggo 7 plug-in hybrid delivers up to 50 miles of pure electric range, ideal for daily commutes and reducing overall fuel costs and emissions.
Where can I find a Chery dealership?
Chery has established dealerships and support networks across the UK. Visit Chery's dealer finder to find your nearest dealer.
