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01 April 2022

Car Feature Trends

With the developments in in-car technology and design, motorists today are spoilt for choice.

We thought we would have a little look to see what motorists really like and value – are there some mod cons that are more style over substance? Is functionality over fashion the new must have?

Here’s what we found out:

  • When given the choice between a heads up display over gesture controls it was a resounding win for the heads up display with 85% stating this would be their choice.
  • The choice between Apple CarPlay/Android Auto narrowly won over the choice of front/read parking sensors securing 52% of the vote.
  • Heated seats over blind spot monitoring was an easy choice for us and clearly our audience agreed with as a massive 88% choosing the heated seats.
  • Another closely fought battle between powered front seats and LED accent lights – with the LED lights stealing the win with 56%
  • One luxury fitting that really didn’t bring the rave reviews was the drivers memory seat with only 23% of the vote over the practical 360 degree camera which achieved a massive 77% of the vote
  • Mobile phones are ever increasing their value to us beyond their traditional use of a communication tool but it lost out in the poll between a phone being used as a key versus side mirror puddle lights with 54% choosing the lights
  • The final battle we posed was between self-operating and closing boot versus automatic headlights with the headlights stealing the show with 68% opting for them.

There’s a real mix bag – there are some new modern comforts we clearly love but at the end of the day there are some more practical tools that will always win over the creature comforts.

What is your favourite luxury item in your car and what functional feature couldn’t you be without? Let us know – we’d love to hear from you

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