About these guidelines
Our brand encompasses our purpose and strategy, our unique difference and the value of the services we deliver.
Expressing our brand in a consistent and compelling way is central to how our customers and partners perceive Leasing Options, the confidence they have in us and, ultimately, whether or not they choose us over competitors.
THAT'S WHY THE WAY WE PRESENT OUR BRAND MATTERS.
These guidelines are designed to set and achieve a high standard for all our communications. They include clear instructions on what to do and what absolutely not to do.
And they provide the guidance needed for you to strike a balance between consistency in presentation and the flexibility to convey the breadth of our business in creative and impactful ways.
By working within the parameters set here you will differentiate Leasing Options, build our reputation and help create an enduring asset that drives longterm growth and success.Download our full brand guidelines
Helvetica is our system font when POPPINS is not available. They do not require a license and are widely available across PC and Mac formats. We use them to ensure documents such as PowerPoint presentations, invoices, proposals etc are consistently legible and usable for us, our clients and partners.
To maintain their integrity across all operating systems, it is advised that all documents are converted to PDF before being sent externally.